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Swedes@meetings.se

Three words sum up the Swedish weekend: fredagsmys, lördagsgodis,  söndagsångest.
The first is getting cosy on the couch, the second is eating sweets on the sofa, and the third is … well, let’s put it this way, when the time comes, you won’t hear too many Swedes saying, ‘Thank God it’s Monday’. A normal way to start off the working week is the early Monday morning meeting. Swedes attend so many meetings that by the end of the week the conference room feels like a second home.
Swedes@meetings.se is an amusing book written with warmth and respect for Swedish business people who want to know how others see them. It is also for their international business partners.

Sweden – the Secret Files

– what they’d rather keep to themselves

With a large dose of British humour and love in his heart, Colin Moon takes a closer look at Sweden, the Swedes and their exotic way of doing things. After 20 years in Sweden he reveals all – how they are in private and how they are at work. If you are Swedish you’ll probably recognise yourself  and see the funny side of everything you are and everything you do. If you are not Swedish, this little book will confirm your suspicions - the Swedes are not as normal as they think they are.  The book is an ideal and inexpensive gift for friends and business partners both at home and world-wide.

In the secret garden of SwEden

Before I ever set foot in Sweden I knew for sure that Swedes were socialists, that they drank themselves to death and that they had sex anywhere at any time. Now that I’ve been here for a few years I know that only one of these is true. In Sweden in the early 80s all the good things in life were either immoral, illegal or heavily taxed.

I came to a land where supermarkets covered over weak beer with a blanket at 8pm, where the highlight of Saturday evening’s TV entertainment was Anslagstavlan and where it was illegal to shower after 10pm at night. 

In the early 90s Sweden was still a land where it cost as much to fly from Stockholm to Göteborg as it did over the Atlantic, a land where Swedes spoke quietly on the telephone and where people wore gloves as early as October. It is now the 2000s. 

Swedes are still convinced they are nothing special, rather dull and simply quite ordinary. Do not let them fool you. They are just as weird and wonderful as they have always been. They just need a little help to show it. Welcome to the garden, the beautiful, blossoming garden of SwEden.